About the firm
Named for the goddess of wisdom and strategic war
Minerva Law was established in 2013 and has specialised in franchising ever since. The lawyers here run businesses of their own, so the advice starts with the commercial position and the law follows it.
Since 2013 · Minerva Law
2013
Firm established
2008
Admitted to practice
2,880
Franchise agreements reviewed
162
Disputes resolved at mediation
The name
Minerva, and what we take from her
Minerva is the Roman goddess of wisdom, strategy and skilled craft, and she is a goddess of war who is invoked for strategy rather than for violence. That distinction is the whole point of the name.
Wisdom
Knowing the law is the entry fee. Knowing which parts of it matter to this business, in this transaction, on this timeline, is the work.
Courage
Telling a client the deal is bad, the claim is weak or the fight is not worth having. Advice that only ever agrees with you is not advice.
Battle ready
Prepared before it is needed. Documents drafted for the day they are argued over, and disputes prepared before the first letter goes out.
Pragmatic
Minerva is invoked for strategy, not for the fight itself. Most commercial problems are better solved than won.
The firm
How Minerva Law is put together
A specialist franchise practice, with the commercial, property and disputes capability that franchise work keeps calling for.
01
Specialised
Franchising first
Franchising is the centre of this practice. That is why the numbers on this site are franchise numbers, and why other lawyers engage the firm on franchise questions.
02
Commercially minded
Lawyers who run businesses
Our lawyers own and operate businesses of their own. They have negotiated their own leases, bought and sold companies and carried the risk of their own contracts, and it shows in the advice: the commercial consequence is worked out first and the drafting serves it. Where a matter reaches into litigation, property or aviation, a specialist in that area leads it.
03
Clear before it starts
Scope and fee in writing
Fixed fees where the scope can be fixed: reviews, conveyancing, document suites. Where the scope genuinely cannot be fixed, you get an estimate and a warning before it moves, not an invoice after it has.
04
Teaching what we know
Klarion
The education arm of the firm. Franchise seminars, CPD for professional advisers and courses across the franchise lifecycle. Specialist knowledge is worth more when other people can use it.
Our philosophy
We work in franchising because it’s an area of law where clarity really matters. Franchise decisions are high-stakes and long-term, yet too often clients receive generic advice that doesn’t reflect the commercial reality of franchising.
TSUNGAI MUKUSHI · PRINCIPAL & DIRECTOR · PRACTISING SINCE 2008
Client feedback
Voices of excellence
Live rating and reviews from the firm’s Google Business Profile.
Common questions
About the firm, answered
When was Minerva Law established?
The firm was established in 2013. Tsungai Mukushi was admitted to practice in 2008, so the matter counts published on this site, agreements reviewed, disputes mediated, leases negotiated, are the firm’s record since 2013.
Why is the firm called Minerva Law?
Minerva is the Roman goddess of wisdom, strategy and skilled craft. She is also a war goddess invoked for strategy rather than for violence, which is a reasonable description of what commercial clients actually need.
Is the firm only franchising?
Franchising is the focus. The firm also acts across business and commercial law, property and conveyancing, litigation and disputes, mediation and aviation law, with specialists in each of those areas.
Where are you based?
Level 11, 456 Lonsdale Street, Melbourne VIC 3000, Australia. Monday to Friday, 9am – 5pm, by appointment.
Next step
Tell us what you're signing, building or disputing.
We’ll tell you what it actually means for the business, clearly and in commercial terms. Initial consultation is complimentary.